Kelly Wels is the founder and owner of KellyWels.com, a consulting and marketing firm focusing on growing businesses in the natural products and green industries. 

Kelly’s path to her consulting firm is filled with many exciting twists and turns. 

In 2000, Kelly founded an online retail business called Kelly’s Closet. After a decade of building the company into a multi-million dollar business, she was ready to pursue other opportunities. She sold her business in 2010 and began her next adventure, writing the #1 how-to award-winning book on cloth diapering, Changing Diapers: The Hip Mom’s Guide to Modern Cloth Diapering. Kelly is considered one of the leading authorities on cloth diapers.

Despite selling her first business and publishing a book, the entrepreneur bug was still alive and well inside of Kelly. She decided to start her next venture, Green Team Distribution.  Pulling from her years of retail experience and personally knowing the trials and tribulations retailers faced when working with multiple manufacturers, Kelly decided to start a business to ease that burden for retailers. She desired a business that met both the needs of busy, time-strapped manufacturers and retailers and brought the two parties together to work in harmony. 
Upon selling Green Team Distribution in 2015 Kelly was encouraged by industry colleagues to start a consulting and marketing firm to help businesses grow with Kelly’s unique approach to marketing and growth strategies.

Kelly has received numerous press coverage and awards over the years. One stand out award is when the now former Maine Senator, Olympia Snowe, awarded Kelly with a Congressional Medal of Honor in 2008, honoring her has a leading entrepreneur from the state of Maine.
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Today, Kelly lives in beautiful Maine with her four children, Olivia, Hanz, Riley, and Abigail and her husband Michael. She enjoys spending time with her family, gardening, and living the green lifestyle.